This is amazing! Yeti Bicycles of Colorado, US, has reworked their website to something really exciting. This is the new way of doing product-related websites, where the potential customer can get a real feel of what the product (in this case bikes) has to offer. Super stylish, and informative! Thumbs up, Yeti!
Yeti Cycles
They're also awesome at posting webisodes from their WC-races, as well as small videos of their athletes. Below is short clip of Aron Gwin, US National Champion of 2009.
If the embedded version doesn't work, please follow this link.
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Churs